Sovic Method
It begins with client discovery. We understand that the client is the expert of his/her product and knows more about their intention than anyone. Before diving into any project, we spend a great deal of time learning everything we can about projections, successes, failures, and goals of the client. Once we have a plan, we begin brainstorming as a team to come up with the best solutions through sketches, word mapping, initial concept development, critiquing, and finally presenting our ideas. We believe that “good enough” is never good enough, so we employ a process that insures no stone goes unturned.